062Y55A00 17/04 Assignment - Advertising

When we talked about advertising it was something I had already discussed with a previous class, though in a slightly different direction. You can read the post for class 062Y55A03 ( 14/04) for this.

However, I also gave you your assignment topic, so lets just mention a couple of things here to make it clearer:

1. This assignment is NOT for your final mark.

2. This assignment is PRACTISE all the points covered in the article "How To Write an Essay"...

3. I will expect ALL the points covered in "How To Write an Essay" to be obeyed.

4. This means I will not even accept assignments that are not typed, double spaced, etc.

5. I will expect you to contact me: DO NOT leave problems until you hand in the assignment

6. The due date for this is May 1st. As this is a holiday and many of you will go away, you can leave your work in my post box in the Faculty of Foreign Language building before May 1st if you like.

7. EVERYONE can leave their work in my post box on May 1st as we will not have class.

8. Assignments left AFTER May 1st will lose 5 marks for each day they are late.


O.k.,? Just one little point: I said that there is NO excuse for spelling mistakes, because of the Spellcheck feature on Word and other programmes. However, someone pointed out something on one of my articles which I should mention:

Spellcheck will correct SPELLING errors but not always TYPING errors. In an instance the student pointed out to me, I had typed "classes" instead of "glasses". Because classes is a genuine and correctly spelled English word, it wasn't corrected. Computers can't actually read, after all. So it didn't know I meant something else.

For this reason, we always read essays over even after they have been Spellchecked (guess who didn't do this in the article mentioned!!). However, even if an error like this doesn't get picked up, you won't lose marks, because it is easily seen that this was what we call a 'typo' (typing mistake) and not an error in spelling. What I will be looking for is people who haven't used Spellcheck, not people whose fingers slip on the keyboard.